Name of the Organization: Zoho Corporation
Name of the Post: Digital Marketing Analyst
Job Description
- Manage
Google Adwords Campaigns to improve Return on Investment and generate
reports
- Develop
performance metrics to provide recommendations and continually revise
campaign strategy
- Understand
data and arrive at decisions based on Web Analytics data and generate
reports
- Integrate
SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine
Optimization (SEO), Social Media and other paid/non-paid mediums
- Manage
Search Engine Optimization for a few products and generate reports
- Engage
in all facets of search engine marketing (SEM) campaigns, including
initial planning, implementation, monitoring, optimization, analysis and
reporting
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